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8 Trends That Will Shape Vacation Rentals in 2013
The vacation rental industry has been humming along now for nearly a decade, but 2013 is poised to bring with it more changes than any year prior. From legal issues to increased competition to newly...
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How To Create Your Own Insider's Guide
Most vacation rental owners look far and wide for inexpensive ways to get a leg up on competitor rentals just down the street. Some build their own websites. Others upgrade their HomeAway listing for...
View ArticleThe Pros And Cons Of DIY Vacation Rental Marketing
In the past year, I have established my Vacation Rental Marketing Blog as the most comprehensive database of DIY vacation rental marketing on the internet. But does this mean that all owners should...
View Article5 Sources Of Adversity In The Vacation Rental Industry
I had originally named this piece, "5 Things I Hate About The Vacation Rental Industry,” for two reasons. The first reason is selfish. The more eye-catching (or dramatic you could say) a post title is,...
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The 6 Biggest Vacation Rental Marketing Mistakes Of All Time
OK enough of all the positive talk. Today, I’m going to be mean. Real mean. I’ve put together a list of the 6 most glaring (and detrimental) mistakes that vacation rental owners and managers are making...
View Article4 Reasons Gmail Is Ideal For Vacation Rental Owners
Oftentimes we take things that are freely available for granted: like liberty and clean, running water, and…Gmail? I’ve been using Gmail now for about 10 years and it’s funny how, at times, I totally...
View ArticleHow To Create A Vacation Rental Blog In Under 5 Minutes
Vacation rental marketing is all about helping the prospective traveler: not selling them. And one of the best ways to do that is to create your own blog. Fortunately, with my little guide below,...
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Are Negative Vacation Rental Reviews A Cause For Concern?
I would find it hard to argue that there is any one more influential factor, as it relates to long-term vacation rental success, than having good social proof (i.e. guest reviews) about your property....
View Article7 Secret Tools That Will Make Your Vacation Rental Website Pump Out Bookings
Let’s face it: building and maintaining your own personal vacation rental website is merely the first (albeit massive) step on the road to long-term and sustainable vacation rental success... But after...
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Highly Recommended Vacation Rental Marketing eBook
A recent article in Skift quoted the vacation rental industry at $23 billion, proclaiming it one of the hottest travel segments in the world. An interesting theme that could be gleaned from the article...
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My Vacation Rental Marketing Goal For 2014
“Choose three and only three words to define your goals for the year.” These were the words I read an article long ago that encouraged marketers of all shapes and sizes to choose three words to live by...
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Matt's "Difficulty Rankings" Of Marketing Techniques
1.7 million people are calling for an investigation into the Sochi Olympics this past week, when a Russian figure skater won the gold medal under some very...questionable...circumstances. The judges in...
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What Are 5 Techniques That Turn Local Expertise Into Bookings?
Somewhere sitting in front of her computer is a vacation rental owner who puts her property online, crosses her fingers, and waits… And waits…And waits… Until an inquiry hits her inbox. I am not going...
View Article8 Signs That You're A Veteran Vacation Rental Marketer
With the vacation rental industry booming and tons of new people are looking to get in on the action… It’s becoming more and more clear which owners have a sharpened toolbox when it comes to marketing...
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How to Get (FREE) Stunning Photos Of Your Destination & Use Them To Generate...
There are two types of spectacular photos that every owner/manager needs in his or her marketing portfolio: 1) Photos of your rental itself I have covered a number of case studies in which folks have...
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